Black Opium Intense represents a magical, bold, seductive and independent woman, appropriately portrayed by Zo‘ Kravitz, the new face of the advertising campaign for the line. She follows her intuition and her desires, and nothing can stop her; she is attracted by the energy and the possibilities that the night brings (as stated in the press release). The famous face of the new advertising campaign is also Presley Gerber, the son of supermodel Cindy Crawford.