Endymion was transformed into Endymion Concentré, an amplified version of himself. The scent carries timeless notes, which corresponds to Endymion’s immortality. The historical Endymion is a god in his own right where looks are concerned. The modern Endymion is difficult to pinpoint, he could even be the average man. The slightest attention from Luna makes him feel worthy. She makes Endymion feel timeless, like a great suit does, and that’s what Endymion Concentré does to Mr Average. It would be worn by a man, not necessarily classic himself, but one that wants to feel timeless. He isn’t quite so clean cut, and retains some of the hunter’s rebellious roots.