No name. No direction. Just an immaculate label; the promise of a story to write as your own. A blank page upon which your feelings may flow. Nestled in the white case, a set of letters printed in the unique Byredo typography provides endless possibilities of the perfect name for this fragrance. In addition to the black letters, new pop colors are included for customisation: fluorescent blue, green and pink. Initials, a first name, a dream destination, a lucky number, a special moment, a time of day or night, an emblem. Countless poetic ways to mark your olfactory presence and express your creativity and playfulness.__